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Presumptive Design: Design Provocations for Innovation

Leo Frishberg, Charles Lambdin




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 | #953137 in Books |  2015-10-05 | Original language:English | PDF # 1 |  .90 x7.50 x9.20l,.0 | File type: PDF | 448 pages

||7 of 7 people found the following review helpful.| This book fundamentally changed my perspective on design research. ...|By Jim Kalbach|This book fundamentally changed my perspective on design research. Presumptive Design (PrD) teaches us to embrace being wrong. As the authors write, "Everything you know about the future is wrong." How true! This confirms a suspicion I've had for a while: it's OK to start the design process wi| ||"...persuasive in documenting how this new method can be a universal source of inspiration...I would recommend it to more seasoned practitioners and likely those in corporate settings; but those working in agencies would benefit from its ability to let one do

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with...

You easily download any file type for your gadget.Presumptive Design: Design Provocations for Innovation   |  Leo Frishberg, Charles Lambdin. Just read it with an open mind because none of us really know.

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